My Approach
"Business is all about Relationships;
Relationships determine Business Outcomes"

My approach is to see your business through your eyes. Accordingly, I adopt a business management perspective to eBusiness. Because business relationships (with prospects, customers, partners, etc.) are increasingly becoming the dominant factor in business, I place them at the center of my approach. From that center I work out to target your desired business outcomes (e.g., increased profitability, stable competitive advantages, positioning for new opportunities).

Business Relationships are King! -- My approach is biased towards the use of eBusiness to support the dynamics of business relationships. From a 'relationships' point-of-view I focus on the impact of eBusiness on each of the important dimensions of your business (i.e., marketing, operations, corporate, human resources, and innovation). This bias enables me to propose a 'relationships'-support infrastructure with an architecture that reflects the true transactional nature of your business. This approach enables an eBusiness component to be added incrementally to your business model in order to realise early payoffs. Furthermore, it ensures a direct relevance to your desired business outcomes.

Business Outcomes Rule! -- I focus squarely on business outcomes and achieving them within your current business constraints. I believe that organisations make costly mistakes when they embark on projects that are not tightly related to business outcomes. Accordingly, I employ a measured approach to applying eBusiness to your business. I hold up the pre-identified business outcomes as our yardsticks in formulating competing plans and strategies and in designing each step in the pathway to implementation. Everything is directly measured against the desired business outcomes to ensure that the outcomes are achieved.

• Concentration of Effort -- I like to focus my effort on the specific areas that directly related to business outcomes, those areas that will produce significant increases in profitability, will provide stable competitive advantages, and will position your business to prosper in the future.
• Risk Reduction -- By keeping a close eye on profitability I stay close to business realities 1) by staging and testing each step to ensure market-viability and 2) by prioritising to ensure early payoffs. In short, I devise ways to enable new eBusiness-based innovations to pay for themselves early by careful staging of development and deployment.
• Balance -- I like to temper the enthusiasm of innovation with business requirements, compliance, good governance, and security in order to balance the trade-offs and keep projects grounded and cost efficient.
• Dual Perspective -- In the final analysis, my application of eBusiness marries management and technological perspectives to ensure that management goals are met using the best technological approaches.
• Management Education -- Most importantly I provide all levels of management with the knowledge they need to capably manage eBusiness.