My Business

My business is based on the recognition that there is a growing market need to guide organisations of all sizes in the use of eBusiness. It is driven by the compelling opportunity to harness eBusiness to ensure their continued viability and to prosper in a fast-moving business climate.

Many organisations will have already created a standard website, and are now ready to use the Internet more proactively. My business focuses on the following --

• Adopt a Management Approach -- I firmly recommend that eBusiness should be approached holistically from a management perspective;
• Place Business Relationships at the Centre -- Because business relationships [with sales prospects, customers, and business partners] are at the heart of business, I place them at centre stage in applying eBusiness.
• Target Business Outcomes -- I provide management with the guidance necessary to apply eBusiness so that it directly relates to clear business outcomes (see below);
• Focus on Immediate Payoff -- I identify those areas that will have the most immediate and greatest payoff both in the short and long term. I like to place marketing at centre of the process;
• Empower Management -- Though education, I empower management to effectively manage the eBusiness-dependent dimensions of their business.
• Ensure Efficient & Effective Deployment -- I interface with 'operations' to actuate efficient and effective deployment;
• Position for the Future -- I help management with their strategic planning by guiding them in the formulation of the needed system infrastructure to support their visions; I work with implementers to ensure the flexibility needed for future innovation;

My business focuses on using eBusiness to achieve the following business outcomes --

• Increased Profitability -- My aim is to cost-effectively harness the power of eBusiness to significantly increase the profitability of your business;
• Establishment of Stable Competitive Advantages -- I also seek to enable you to establish stable competitive advantages over your competition in a fast-moving business climate; and
• Positioned for Future Prosperity -- In addition, I look to position your business to take advantage of new opportunities, to extend the reach of your business, and to evolve effectively as an organisation in a fast-moving business climate.